Rob Liddiard
Founder. Operator. Investor.
Mission is the company through which I help organisations navigate change, build businesses of my own and share what I'm learning along the way.
WHAT I DO
I've always been fascinated by organisations.
Done well, they create opportunities for employees, customers, suppliers, owners and the communities around them. Done badly, they waste talent, destroy value and consume the lives of the people leading them.
Interim Transformation Director
Helping founders and leadership teams regain control of growing organisations.
Building Businesses
Mission is actively building businesses, including Yes Chef and Hula Succession.
EOS Implementation
Helping leadership teams create clarity, accountability and traction through the Entrepreneurial Operating System®
Scale Up Confessions
Conversations with founders and operators about what really happens inside growing businesses.
Purpose
I've chosen to spend my career helping organisations become healthier, stronger and more valuable.
Sometimes I do that from inside an existing business.
Sometimes by building one myself.
Sometimes by investing in founders.
Sometimes simply by sharing what I've learned.
The work changes.
The purpose doesn't.
About Rob
I started my career as a corporate lawyer before founding and leading Yapster, a hospitality technology business that was ultimately acquired in 2022.
That journey taught me something I hadn't expected.
I enjoy helping other founders solve difficult problems just as much as building businesses of my own.
Today my work sits across business transformation, entrepreneurship and long-term ownership. Mission exists to bring those activities together under one roof.
Articles
Ideas shaped by experience rather than theory.
Get in touch
Whether you're looking for an Interim Transformation Director, an EOS Implementer, a succession partner or simply want to connect, I'd be delighted to hear from you.
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